Key Responsibilities:
1. Strategic Planning and Execution:
- Develop and implement a holistic marketing strategy aligned with company goals and market trends.
- Oversee the creation and execution of integrated marketing campaigns, leveraging video content to drive engagement and sales.
- Identify and target key audience segments to maximize reach and impact.
2. Brand Management:
- Build and enhance the brand’s presence in the Saudi Arabian market.
- Ensure consistent brand messaging across all marketing channels and touchpoints.
- Develop and maintain strong relationships with influencers, content creators, and partners to amplify brand visibility.
3. Digital Marketing:
- Lead digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.
- Utilize data-driven insights to optimize campaign performance and ROI.
- Manage and grow the company’s social media presence, focusing on video-centric platforms.
4. Content Strategy:
- Oversee the development and production of high-quality video content that resonates with the target audience.
- Collaborate with the content team to create engaging, shoppable video experiences.
- Ensure a steady pipeline of fresh and relevant content to maintain audience interest and drive conversions.
5. Market Research and Analysis:
- Conduct market research to stay abreast of industry trends, competitor activities, and customer preferences. - Analyze marketing data and metrics to measure campaign effectiveness and inform strategic decisions.
- Provide regular reports and insights to the executive team on marketing performance and market dynamics.
6. Team Leadership:
- Lead, mentor, and develop a high-performing marketing team.
- Foster a collaborative and innovative team culture.
- Manage external agencies and vendors as needed to support marketing initiatives.
Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field
Minimum of 6 to 7 years of experience in E-commerce marketing and operations management, with at least 2 years in a leadership rols.
Extremely proficient and diligent in digital marketing strategies
Work experience for a company with at least USD 50M+ of sales through ecommerce
Strong understanding of the Saudi Arabian market and cultural nuances.
Exceptional strategic thinking and problem-solving skills.
Proficiency in digital marketing tools and platforms.
Strong commercial acumen with the ability to negotiate and finalize deals.
Excellent communication and interpersonal skills.
Proficiency in Arabic and English
مستوى متوسط (خبرة من 4 إلى 10 سنوات)