Sales Manager (H/F) | Bouskoura (Maroc) الدار البيضاء للعمل في مبيعات وتسويق

Company Overview

B5 Cosmetics, founded in 2012 by the Benabdallah family, has established itself as a leading player in the beauty and cosmetics industry in Morocco. With over a decade of expertise, the company specializes in developing and distributing high-quality cosmetic products, combining innovation with a passion for beauty.

Job Purpose

As a Sales Manager, you will drive revenue growth by leading the sales strategy, managing a high-performing sales team, and expanding market presence across key distribution channels in the Moroccos cosmetics sector.

Key Responsibilities

• Develop and execute comprehensive sales plans aligned with company objectives and market trends.
• Lead, mentor, and motivate a team of sales representatives to achieve and exceed targets.
• Identify and pursue new business opportunities with distributors, pharmacies, perfumeries, and e-commerce platforms.
• Monitor competitor activity, consumer trends, and market dynamics to adjust strategies proactively.
• Manage key accounts and negotiate contracts to maximize profitability and shelf presence.
• Analyze sales data and KPIs to forecast performance and report to senior management.
• Collaborate with marketing on promotional campaigns, product launches, and brand activation.
• Ensure compliance with commercial policies, pricing structures, and regulatory standards.

Requirements

Experience & Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum 5 years of progressive sales management experience, preferably in cosmetics, FMCG, or beauty retail.
• Proven track record of leading sales teams and achieving revenue targets in the Moroccan market.

Technical Skills

• Expertise in B2B sales, key account management, and channel development.
• Proficiency in CRM systems (Salesforce, HubSpot, or similar) and Microsoft Office Suite.
• Strong analytical skills with ability to interpret sales metrics and market data.
• Fluent in French and Arabic; English is a strong asset.

Soft Skills

• Leadership and team development with a coaching mindset.
• Strategic thinking combined with hands-on execution.
• Excellent negotiation, communication, and relationship-building abilities.
• Adaptability and resilience in a fast-paced, competitive environment.

Industry Keywords

Cosmetics sales, beauty industry, FMCG, key account management, channel distribution, sales forecasting, team leadership, Moroccan market, B2B negotiation, retail execution, brand activation.